1. IP / Idea
Usually provided by the client, my services do include discussing and analyzing the current state of the project and getting a sense of the optimal visual conception. A proper briefing is probably the most important step in making good Concept Art.​
2. Research / Exploration
Research and developing narrative and design ideas are crucial elements of Concept Art and have the deepest impact on the given material.​
3. Sketches / Iterations
Translating the given material and the research into a design involves numerous sketches, notes and iterations. It's a fun moment when ideas can evolve and be played with.
4. Concept / Design
The finished sheet communicates the visual concept to the team and/or freelancers as clear as possible how to proceed with the given design. Art Direction and Concept Art are boiled down to a good briefing - once again!