Analyze the story and search for it’s visual demands and potential. Research and explore possibilities within the narrative’s borders. Sketch out visual concepts and iterate according to the client’s needs. Define a design and create a final concept, which translates all visual choices made.
Since 2003, back when I was working as a stage designer in Vienna, these four steps seem to be the rule of my design workflow. I was hired to produce concept art for a game project and immediately noticed the similarities. I had to create designs that follow specific technical and narrative restrictions, whilst the borders needed to become invisible and extend the larger world the story was set in. Digital stages naturally give you much more freedom in expanding the borders and I seek that opportunity. I love the research, teamwork and creativity involved in creating concept art.